Red Bull

Over the past 3 years with Red Bull, I've had extensive experience in beverage marketing, focusing on field marketing, event planning, and consumer engagement. As the sole Student Marketeer at Virginia Tech, I managed all collegiate marketing for a campus of 30,000 students, sampling around 20,000 cans. I organized large promotional events and built strong connections with local distributors, influencers, and various businesses.

Me in the Red Bull Mini Cooper at Virginia Tech :D

Paddy’s Pub in Philly! It’s Always Sunny in Philadelphia is one of my favorite shows ever, it was surreal seeing it in person :0

Me working Red Bull Showrun in DC! I’m a HUGE fan of Formula One, so this was super cool to me :)

Experience Highlights

  • Field Marketing & Event Planning: As the sole Student Marketeer at Virginia Tech, I managed all daily marketing operations and coordinated promotional activities. I led and organized consumer sampling campaigns that had thousands of attendees. I also supported flagship Red Bull events, including Red Bull Dance Your Style in Philadelphia, Red Bull Flugtag in Cincinnati, and Red Bull Showrun in Washington, D.C.

  • Content Creation & Social Media: I led social media projects for Red Bull, my favorite being working as a Region Lead for Red Bull’s Formula One Team! I collaborated with influencers to broaden our reach and created multimedia content for six Red Bull Student Projects.

  • Strategic Campaigns & Leadership: I mentored Student Marketeers in the SOVA team, working with my Brand Marketing Specialist to engage and serve as a leader to new student marketeers. I worked with new Uni-Focus Marketeers my strategies that helped me achieve success on VT’s campus.

Me and the squad in Cincy!

Career Achievements

  • Spearheaded a social media marketing project for Red Bull Racing, Red Bull’s Formula One Team.

  • Contributed to the successful activation of multiple Red Bull Blue and Silver campaigns, including Red Bull Dance Your Style (Philadelphia), Red Bull Flugtag (Cincinnati), and Red Bull Showrun (Washington, D.C.), engaging a combined audience of over 40,000 attendees.

  • Recognized as a top-performing Sales Support Red Bull Student Marketeer.

  • Marketed and produced social media content for 6 Red Bull global student projects including Red Bull Driver Tryouts, Red Bull Can You Make It, Red Bull Wings For Life World Run, Red Bull Campus Clutch, Red Bull Doodle Art, and Red Bull Basement.

  • Served as team leader and mentor for University Focus Student Marketeers for the SOVA team.

More fun in Cincy !

Me working the Big Event at VT! I handed out hundreds of cans of Red Bull that day!!